EICG’s integrated expertise was fundamental to the success of this high-impact safe migration campaign. Our Local Managing Partner, Mohammed Hassan Loum, was instrumental in designing and developing the winning project proposal for Madani Studios Co. Ltd. (the implementing entity). Subsequently, EICG’s expert consultant, Muhammed MK Kah, served as the Lead and Creative Director for Madani Studios Co. Ltd. during the campaign’s execution, overseeing the production and dissemination of compelling communication materials. This collaboration exemplifies EICG’s capacity to both secure major projects and deliver exceptional creative and strategic outcomes.
Campaign Production and Dissemination of the IOM X Project (WAKA Well Campaign)
project title
Campaign Production and Dissemination of the United Nation’s IOM X Project (WAKA Well Campaign)
The Impact
This project, implemented from July to November 2021 at a cost of US$29,400, focused on the Campaign Production and Dissemination of the United Nation’s IOM X Project for The Gambia. IOM X is a global campaign encouraging safe migration, and this specific initiative brought the “WAKA Well” campaign to the West African context, piloted initially in Guinea and Nigeria.
Under EICG’s strategic guidance and creative leadership, the campaign successfully adapted the global IOM X safe migration messages for local relevance, extending its crucial reach and impact in The Gambia and contributing to vital public awareness efforts on safe migration pathways and discouraging irregular migration.
This initiative demonstrates EICG’s capability to partner with international organizations like IOM and deliver comprehensive, high-quality public awareness campaigns that achieve significant social objectives.