EICG specialises in designing and implementing high-impact advocacy and sensitisation campaigns that raise awareness, influence public attitudes, and mobilise communities around critical issues. We help government institutions, NGOs, and development agencies craft powerful messages and deliver them through effective, culturally relevant channels.
Our campaigns are designed using behaviour change communication (BCC) models, ensuring that messaging goes beyond information sharing to motivate meaningful action. Whether it’s promoting public health practices, encouraging civic participation, supporting environmental protection, or addressing gender-based violence, we ensure every campaign is evidence-driven, context-sensitive, and strategically targeted.
We support the full campaign cycle, from research and message development to media planning, material production, stakeholder engagement, and impact evaluation. Our team utilises radio, television, social media, community theatre, print materials, and interpersonal communication to ensure maximum reach and impact.
We also facilitate the creation of advocacy coalitions, train advocates, and support community mobilisation initiatives to strengthen grassroots ownership of the issues being addressed.
At EICG, we believe that powerful communication drives powerful change. With our support, your campaign becomes more than a message, it becomes a movement for transformation.